Kiwifruit industry back on track after fantastic season

Thursday, May 21, 2015

Rotorua and Te Puke MP Todd McClay says that the vital kiwifruit industry is back on track after the 2014/15 season delivered excellent returns. Zespri’s global kiwifruit sales reached $1.568 billion in the year, which is 16 per cent higher than 2013/14, and shows that the industry is making a strong recovery after the disastrous PSA outbreak.

The highly successful season is on the back of strong sales across both Green and Gold Kiwifruit, strong returns per hectare and per try, as well as strong supply from growers filling growth in key markets around the world.

“This is an excellent result for the entire industry. It’s testament to the strong leadership the corporate team at Zespri have shown to guide the industry through a rough period. It’s also a glowing endorsement to the hard work of growers producing high quality products in Te Puke and around New Zealand” says Mr McClay.

“I applaud the Kiwifruit industry for bouncing back from the devastating effects of the PSA outbreak in 2010. The recovery has been long and has come about as a result of hard work, a resilient attitude of growers and others in the industry, and strong leadership through difficult times.

“The Kiwifruit industry is crucial to the Te Puke and Bay of Plenty economy. As a major employer in the region, growth in sales and exports mean more money into the local economy. Overall this means more jobs and financial prosperity in our region, which is better for local businesses and families” says Mr McClay.