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Rotorua MP and Trade Minister Todd McClay says kiwifruit is expected to be the country’s largest horticultural export by 2030 and he believes this is a direct result of the successful 'Single Desk' marketing arrangement.

“This will come as welcome news to the people of Te Puke and the wider Bay of Plenty who are part of the huge kiwifruit success story,” Mr McClay says.

“The Zespri commissioned study says that an additional 29,000 full-time jobs will be created by the growth in exports. Te Puke stands to benefit directly from this.”

“Trade equals jobs and this study is a fantastic example of that in real terms. It underlines just how important our ability to trade freely with overseas markets is for our regional economies and Te Puke's prosperity.”

Mr McClay says the study, which looks at the economic contribution of kiwifruit, concludes that export quantities will also more than double by 2030 to 253 million trays and that this will add an extra $3.5 billion to the country’s GDP each year.

“This is great news for the wider Te Puke area and will be welcomed by all those involved in the Bay's kiwifruit production,” Mr McClay says.

“The impressive way the industry responded to PSA shows that the kiwifruit industry is innovative, resilient and here to stay.”

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