Rotorua MP Todd McClay says support from the Government's Cultural Diplomacy Programme means a Te Arawa Cultural Group can steal the show at two South Korean festivals over the weekend.
A 15 strong team from Te Arawa will perform at the Boryeong Mud Festival’s 20th anniversary celebrations on 21 and 22 July. The festival attracted 4 million visitors across two weeks last year. They then perform at the Hadong Seomjin River Festival on 23 July.
“It's significant that Rotorua is represented at these huge festivals attended by impressive numbers of Koreans and other tourists. This is a fantastic opportunity for the group to showcase their talents as well as gain valuable international exposure for Rotorua,” Mr McClay says.
“More than 60,000 Koreans visited New Zealand over the last 12 months. Many came to our region, and Te Arawa’s performances will help expose even more Koreans to the unique culture of New Zealand’s most beautiful place - Rotorua.”
Later in the year Korean cultural performers will return the favour and visit Rotorua for our Mudtopia Festival.
“This cultural exchange will benefit both Rotorua and Korea. It helps promote Rotorua's Mudtopia and Rotorua tourism to the world,” Mr McClay says.
Rotorua's Mudtopia has received $1.5 million over five years from the Government’s Major Events Development Fund.