Rotorua MP Todd McClay says that the Government's $1.7 million investment in Crankworx over the next 5 years will result in unprecedented exposure for Rotorua internationally.
The Crankworx event attracted a global TV audience of more than 6 million people last year and that figure is expected to increase significantly this year.
“Crankworx Rotorua is a world-class mountain biking event and its growing popularity means more people will be exposed to the significant beauty and fantastic riding experiences that the Rotorua region offers," Mr Clay says.
"I congratulate Tak Mutu and the entire team for their vision, hard work and dedication. Our long-term financial commitment to Crankworx offers greater certainty and means the event can continue to go from strength to strength.”
The funding will come from the Government's Major Event Development Fund which was established to support events that help promote New Zealand's reputation as a great place to visit and provide widespread exposure to international visitors.
"Crankworx and Rotorua certainly fit that bill and I'm particular pleased that this investment recognises the importance of partnership with the local tourism industry," Mr Clay says.
In total $2.45m has now been invested by the National Government to support Crankworkx. This includes previous announcements by Mr McClay, as associate Tourism Minister, of $225,000 into MTB infrastructure from the Tourism Growth Partnership and $420,000 from the Major Events Fund for the 2015 and 2016 events.
"Rotorua is truly the mountain bike capital of New Zealand. This $1.7m of government funding means more people from around the world are about to learn about Rotorua over the next 5 years," Mr McClay says.